To celebrate the 5 year anniversary of the restaurant @habaneroslondon, we have been working on a brand refresh for the restaurant.
Habaneros launched in Tooting Bec (South London) in 2014. Since launching, the restaurant has sold over 653,000 burger meals, 821,000 wings and 330,000 milkshakes. It’s second restaurant opened in Willesden Green (North London). The brand refresh includes the launch of a new logo, typography and social media tool kit for internal communications and public distribution.
We have focused heavily on the Flame and the whole idea of the 'ignition' of the flame. The reason behind this is to show emphasis on sparking a 'flame grill' as part of the original Habaneros signature grilling process for gourmet food, in the early years.
We created a fiery border and then one variant with a solid key line. This was so that both elements could work well in the paperback environment, grease paper and other essential restaurant paraphernalia required for a successful fast food business and dining experience.
The font is our strongest throwback reference to the idea of game, pixelation and bitmap/retro graphics (something that the founding members of the restaurant have a passion for).