ROXi, is a television based music entertainment experience providing full catalogue music streaming.

We were briefed to redesign the current website and social media content strategy using their current brand guidelines.

We wanted to keep the look and feel and tone of voice consistent with the ROXi brand guidelines, by specifically focusing on 'staying positive' with the clean and simple white backgrounds for a potential parallax design.

This would then allow the product images and pack shots to express the high energy and high quality of the ROXi Home Music Entertainment System products.